By late May, more than ten million copies of E.L. James’s Fifty Shades
trilogy, an erotic romance series about the sexual exploits of a
domineering billionaire and an inexperienced coed, had been sold in the
United States, all within six weeks of the books’ publication here [London]. This
apparently unprecedented achievement occurred without the benefit of a
publicity campaign, formal reviews, or Oprah’s blessing, owing to a
reputation established, as one industry analyst put it, “totally through
word of mouth.”
It’s not news that “word of mouth” has become a business model in the
book industry. But E.L. James, a forty-nine-year-old former television
executive from West London whose real name is Erika Leonard [nella foto], has
exceeded the sales feats of previous reader-discovered authors by such a
staggering magnitude that she is in a category of her own. ...
The crucial difference may have less to do with talent, content, or
luck than with a peculiarity of Leonard’s early readership: her work
originated as fan fiction, a genre that operates outside the bounds of
literary commerce, in online networks of enthusiasts of popular books
and movies, brought together by a desire to write and read stories
inspired by those works. nybooks.