Participating in Facebook News doesn’t appear to deliver many new
readers to outlets; the feature is very difficult to find, and it is not
integrated into individuals’ newsfeeds. What Facebook News does
deliver—though to only a handful of high-profile news organizations of
its choosing—is serious amounts of cash. The exact terms of these deals
remain secret, because Facebook insisted on nondisclosure and the news
organizations agreed. The Wall Street Journal reported
that the agreements were worth as much as $3 million a year, and a
Facebook spokesperson told me that number is “not too far off at all.”
But in at least one instance, the numbers are evidently much larger. In
an interview last month, former New York Times CEO Mark Thompson said the Times is getting “far, far more” than $3 million a year—“very much so.” [...]
And Facebook and Google money is, admittedly, all over journalism already. Virtually every major media nonprofit receives direct or indirect funding from Silicon Valley, including this one. When the Monthly gets grants from do-good organizations like NewsMatch, some of the funds originate with Facebook. [...]
But these three points are beyond dispute. [...]
First, the deals are a serious breach of traditional ethics. [...]
Second, these deals help Facebook maintain the public appearance of legitimacy. [...]
Finally, these agreements undermine industry-wide efforts that would
help the smaller, ethnic, and local news organizations that are most
desperately in need of help. Dan Froomkin, Washington Monthly
Come altre volte, le notizie sul giornalismo le prendo dall'interessantissima newsletter del Post, Charlie.
Altre notizie della settimana:
The vital role of war, Linda Colley,The Gun, the Ship, and the Pen: Warfare, Constitutions and the Making of the Modern World (Profile), recensito da Miles Taylor, The Guardian
Sempre sul Guardian i finalisti del Booker Prize.