According to website Know Your Meme, which documents viral Internet phenomena, a meme is “a piece of content or an idea that’s passed from person to person, changing and evolving along the way.” ...
But trawling the Internet, I found a strange paradox: While memes were everywhere, serious meme theory was almost nowhere. Richard Dawkins, the famous evolutionary biologist who coined the word “meme” in his classic 1976 book, The Selfish Gene, seemed bent on disowning the Internet variety, calling it a “hijacking” of the original term.  Abby Rabinowitz, nautilus.

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