Le metafore nei discorsi quotidiani

"George Lakoff and Mark Johnson, two of the leading researchers in this field, have pointed out that we often use food metaphors to describe the world of ideas. We devour a book, try to digest raw facts and attempt to regurgitate other people’s ideas, even though they might be half-baked.

When talking about relationships, we often use health metaphors. A friend might be involved in a sick relationship. Another might have a healthy marriage.

When talking about argument, we use war metaphors. When talking about time, we often use money metaphors. But when talking about money, we rely on liquid metaphors. We dip into savings, sponge off friends or skim funds off the top. Even the job title stockbroker derives from the French word brocheur, the tavern worker who tapped the kegs of beer to get the liquidity flowing". E' David Brooks che parla delle metafore dei discorsi quotidiani e cita anche un nuovo libro sull'argomento, I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World (Harper), di James Geary. nyt.