Zadie Smith commenta il film su Mark Zuckerberg, il creatore di Facebook, The Social Network, e anche You Are Not a Gadget: A Manifesto (Knopf), un libro di Jaron Lanier. Del film dice, tra l'altro, "Watching this movie, even though you know Sorkin [lo sceneggiatore] wants your disapproval, you can't help feel a little swell of pride in this 2.0 generation. They've spent a decade being berated for not making the right sorts of paintings or novels or music or politics. Turns out the brightest 2.0 kids have been doing something else extraordinary. They've been making a world".
Mentre del libro, che sembra molto interessante, dice, "Lanier is interested in the ways in which people 'reduce themselves' in order to make a computer's description of them appear more accurate. 'Information systems,' he writes, 'need to have information in order to run, but information underrepresents reality. In Lanier's view, there is no perfect computer analogue for what we call a 'person.' In life, we all profess to know this, but when we get online it becomes easy to forget. In Facebook, as it is with other online social networks, life is turned into a database, and this is a degradation, Lanier argues, which is based on [a] philosophical mistake…the belief that computers can presently represent human thought or human relationships. These are things computers cannot currently do."